Netflix
THROUGH MY WINDOW
Through My Window is a Spanish Netflix movie in the romance genre, based on the novel by Venezuelan writer Ariana Godoy.
Directed by Marçal Forés and starring Clara Galle and Julio Peña the movie revolves around Raquel. Harboring feelings for her enigmatic neighbor, Ares Hidalgo, Raquel becomes determined to win his love. However, this pursuit may force her to abandon the good and polite person everyone knows to impress him.
Mirroring the characters' desires in the film, our launch campaign created an emotional hunger in the audience, leaving them craving for more.
We employed high-stakes cliffhangers across various media platforms. Instagram stories featured relatable content tailored using platform insights, while posts used carousels to encourage swiping for more. Twitter utilized formats like "tweet to unlock" and "tweet to remind" to reinforce the concept.
Outdoor marketing included a Valentine's Day billboard referencing popular culture, targeting the film's audience. We also provided themed Wi-Fi hotspots in Barcelona, offering exclusive content and a chance to meet the stars.
- Creative Concept
- Strategic Narrative
- Copywriting
- Omnchichannel campaign: OOH, Digital, Social.
- Brand Activations
- Launch Event
( Social Media & OOH Activations )
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( Out of home )
( Twitter, Launch Event & TikTok)
( Thanks to: Laura Isern, Chloe Cordon, Alba Ciércoles, Marta Márquez, Marta Georgia, Claudia Tarrío, Lali Verges )